How to do Zoho Thrive and Zoho CRM Integration

The article is a simple and quick take on Zoho Thrive and Zoho CRM integration and also a short brief about both platforms.

Zoho Thrive and Zoho CRM Integration

If you are looking for Zoho Thrive and Zoho CRM integration, I'm assuming you already know about both platforms and just trying to connect apps. Nevertheless, I will still give some intro about the platforms, and you can skip the following two sections if you wish and jump directly to the agenda. Here we go.

Tell me about Zoho Thrive.

Zoho Thrive is a growth automation platform that assists you in creating performance-based marketing campaigns for your website or e-commerce store to promote your business offerings and accelerate client growth. It has features such as:

Affiliate programs: Create and administer affiliate marketing programs to increase traffic and sales.

Loyalty programs: Develop and manage loyalty programs to reward clients for returning.

Marketing automation: This includes email marketing, lead nurturing, and social media marketing.

Webinars: Educate and engage your audience by hosting and recording webinars.

Landing pages: Create and personalize landing pages to boost conversion rates.

Surveys: Create and distribute surveys to obtain feedback from your clients.

Forms: Create and personalize forms to collect information from your website users.

Some benefits of using Zoho Thrive include increased sales, customer loyalty improvement, marketing cost reduction, Improved ROI and so on.

Fair enough, What about Zoho CRM?

Zoho CRM is a customer relationship management application that assists businesses in managing their sales, marketing, and customer service activities. It has features such as:

  • Lead management entails capturing and tracking leads to turn them into customers.
  • Visualize your sales pipeline and measure your progress towards your objectives.
  • Manage your opportunities and track your progress towards closing them.
  • Customer relationship management entails managing customer interactions and providing a great experience.
  • Automate email marketing, lead nurturing, and social media marketing.
  • Create reports and insights to track your performance and find areas for improvement.

Zoho CRM is a powerful tool that can help businesses of all sizes enhance their sales, marketing, and customer service. It is simple to use and inexpensive, providing a wide range of capabilities to assist organizations in reaching their objectives.

How to do Zoho Thrive and Zoho CRM integration in simple steps?

If you look at the Zoho Integrations Dashboard in Thrive, note that Zoho Thrive already has in-built integration with Zoho CRM. Also, our updated information is that Zoho Flow still needs to provide integration between Zoho Thrive and Zoho CRM.

Zoho Thrive Integration Dashboard
Zoho Thrive Integration Dashboard

The data which you can easily integrate into Zoho CRM from Zoho Thrive are:

  • Member Type (affiliate/direct customer/referral)
  • Unique Referral Link of the respective affiliate/loyalty participant
  • Referrer Email
  • Remaining Points
  • Joined Date

Integration Steps:

->Navigate to Zoho Integrations under the Integrations menu.

->Select the integration with which you want to work

->Connect by clicking the button.

->Choose an account from the drop-down menu

Thrive will first push all existing data from your program to the respective system once the integration is complete. The data sync will occur at regular intervals of 12 hours.

Important Note:

In the case of Zoho CRM, you must first add the following fields to the Contacts module for the data pushed from Zoho Thrive to display on the appropriate platform.

zthrivermembertype, zthriveruniquereferrallink, zthrivereferreremail, zthriveremainingpoints - text fields.

zthrivecampaignjoineddate - date field.

To add custom fields, do the following:

  • Move to Setup -> Customization -> Modules and Fields.
  • Select Contacts. Hover your mouse over the Standard layout and select Edit Layout.
  • Drag and drag the appropriate fields from the New Fields section.
  • Replace the field names with the ones provided above.
  • Save and close the window.


  • You can only integrate with the services listed above if you are the Admin of the account you want to integrate with.
  • Suppose the sync attempt fails five times in a row. In that case, you will receive an email informing you that you must manually resolve the issue and reset the configuration by toggling the toggle located on the corresponding integration tablet.
  • Any modifications made manually to the pushed data on the connected systems will not be reflected in Zoho Thrive. You can refer to the updated help document here.

Final Thoughts

We have heard that Zoho Corporation is working on integrating all the fields of Zoho Thrive into Zoho CRM without any API process, as we have mentioned above. We will keep you updated if there is any change in the Zoho Thrive and Zoho CRM integration process.